building a kick-ass blog

This is about how to build a kick-ass blog. And what you say, what would make me, of all people, to think that I have even the slightest idea how to do such a thing? Well, for starters, I'm starting from scratch, so I don't. But personally I think that kick-ass blogs are going to start really cooking soon. So this is the start of my new project:

"Building Kick-Ass Blogs: A Living Case Study"

BKAB will be my motivation to continue working on my blog. It will be the product of itself. So crazy it might just work. A meta-blogging exercise from start to finish? I guess it has to be done doesn't it?

So one thought that I think is that when I write, I should write conscious of the spiders. That is, I should remember that people search by phrases and keywords, i.e. they search for meaning. They try to choose the most meaningful words. (That is of course only when they aren't seaching for pornography or shopping for furniture.) It seems to me that the work that Google and others are doing is going to turn out to be a revolution in information management (too obvious?). What I'm talking about is this: once people get used to the informal style that is the most effective way to communicate on the web (?) and hence the dominate mode, the potential for sharing ideas and other media over the web could be astonishing.

You hear about people getting book deals and making serious cash by nailing a certain audience. It really doesn't take that much work to create a huge blog, in comparison to a real job, that is. Hopefully you're not a big-time blogger who's been on TV and are run off your feet constantly doing promotions and appearances and shit. If you are, I thank you for reading this far. How kind. Keep reading if you feel like it. I'll try to keep it interesting. How's this so far? Advice?

Are these posts at all useful?
Is there anyone out there?
Beuller?

I guess a secret to a good blog is to use common language. Whether it is to a crowd of teenagers, or a crowd of 30-somethings, you should probably speak their language. Nobody likes reading garbage. And yet, I think I may have written a lot of garbage...

So what? Does that matter anymore? This idea of the "informal style of blogs"...I guess for me the blogs I like the most have a very informal style. It makes it easier to read. I get the point quick, and get out. We can't exactly all sit around reading blogs all day, can we?

I do, but that's beside the point.

Ok. So I've learned a secret. Informal style works. Overblown flowery phrases that never end and have meaning so nuanced as to mean nearly nothing are not necessarily effective. Check.

But perhaps sometimes, if you can pull it off.

Anyway, back to the blog. It seems to me that another secret to having a kick-ass blog is to aim for "power words". Words that are packed with meaning; words that are are not clichés (yet), but everyone knows exactly what they mean. Words like rake. Or snake. Or rather, not everyone, but your group of readers knows, and it touches each one in the same way. Being too ambiguous is worse than being boring. Ambiguous rants at nothing and no one but your own crazy head mean a lot to you (me) but potentially very little to others. So keep it real, homey.

Ha, so I'll "keep it real". My "keep it real" of course is in an ironic way, but not like in the ironic way like: I'm gonna "KEEP IT REAL" 'cuz I'm all wacky and clever and white so it's funny when I say "KEEP IT REAL". But I'll "keep it real" in the ironic way that yes, I know it's a huge cliché, and I really do wish I cud writte beter.

Ok, so from now on. The tone is informal. I'm not writing for anyone but myself, anyway, so no need to impress anyone which big words like: PHOSPHORYLATIVE.

I have no idea what that word means.