Digital Ad Tracking

A system will soon be in place to track television commercials with unique IDs. This will reduce waste caused by networks playing the wrong ad, but will also open the door to linking ads to sales directly, once the RFID system is implemented. Supposedly the system allows for "multiple versions of ads, modified by city or even household". (emphasis mine)

Personally I don't need my television any more inside my head than it already is, but maybe that's just me.

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