Friday, February 04, 2005

BlogRocking (or should it be RockBlogging?)

Google Search: " www.anotherdreamer.net"

There seems to be a few people who have started to use their blogs to launch their music careers, releasing MP3s and selling their music online. Brad Sucks is another. I wonder how much cash he pulls in through his PayPal link...

It seems to me that this kind of thing might be the future of music distribution. Blogs as personal brand management, marketing, and distribution all rolled into one. Even if you gave away all your music for free, if you were big enough wouldn't you pull in a fair amount of cash through small donations? Think of it, you're a semi-big musician, with a small but loyal following. If you have a thousand fans, and they all donate 5 bucks, that might make it worth your while doing to the recording. Then you could build upon that following by driving traffic to advertisers, since your fanbase could be associated with similar artists, or depending on your style of music might be a fairly tight demographic. You could also drive additional traffic through other music sites and make more cash by licensing distribution of your MP3s. Of course, the real money probably comes in from playing live, and having lots and lots of people know who you are. But establishing yourself as the top content source of your own stuff seems the logical thing to do if you want to ensure you are visible and connected to your fanbase.

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